The bifold is the most popular and it is often used for promoting products and services. Z-fold brochures, for example, are used when the brochure contains lots of visuals. Each type serves a purpose and is often used in different situations. There are lots of them to choose from, but some of the most popular are bifold, trifold, and z-fold. How do you want to deliver the brochure? Do you want to create a digital brochure and share it online? Do you want to print a brochure and then share it physically? Having answers to all these questions is important, as the answers will influence the brochure design.īased on the brochure’s purpose you will need to choose a brochure type. What are you trying to accomplish with your brochure? Do you want to bring people to your store? Do you want them to visit your website? Or do you want to draw attention to a certain cause? Or maybe to invite people to an event? Speaking of purpose… Know the purpose of your brochure I created the two with different purposes in mind. It gets straight to the point, it offers information about the company, solutions, and testimonials from clients.
The two brochures deliver the messages in different ways: a more playful tone for the school brochure, with catchy and inspiring quotes. On the other hand, the real estate one has a more serious look, and a different color palette, suitable for a business. The school template contains lively colors, suitable for the target audience – children in this case. You can see the difference between these two brochure templates. School brochure VS Real estate brochure – They target a different audience What works for one purpose might not work for another and vice-versa. Is your brochure business-related? Is it an event brochure? Knowing who your target audience is will allow you to adjust the message, visuals, and text.įor instance, a brochure designed for elementary school students will have a different text and visuals than a real estate brochure. Know your audienceīefore you start thinking about brochure design ideas, you need to think about your target audience. They represent what you are, as a company.
Think of these branding elements as your signature. Sure, the overall design will vary depending on particular cases, but as long as these branding kit elements are properly used, your brochures will deliver a consistent message.
This means using the same brand elements across all publications including the logo, and the font, and maintaining the same overall aspect. Your brochures should promote your brand’s image. It is important to maintain brand consistency across all channels, so you need to make sure that all promotional materials (brochures in this case) follow the same branding guidelines. Knowing all of this information will allow you to create and uniformly deliver all your marketing materials, thus maintaining brand consistency. Know your brandīefore designing your brochure, it is important to know everything about your brand: its story, its mission, and its values. Being aware of this information will help you create a brochure specifically for your target audience’s needs. There are a few things you should consider before designing your brochure. What do you do before designing your brochure? There are different types of brochures, and different ways to distribute them, but more on that, a little bit later. Companies often use brochures to promote their products or services. Most of the time, a brochure is mainly used as a marketing tool. Simply put, a brochure is a document, either made from paper or digital, that contains information or promotional content. There are different brochure definitions, but they basically say the same thing. However, before we get things started, let’s answer a very important question: What is a brochure? In what follows I will share some brochure design tips, brochure examples, and brochure templates to get you started.
#Create a brochure how to#
When it comes to brochures, the design needs to be on point, so if you are wondering how to create a brochure that stands out, then this article is for you. If you are handed a brochure of something you have 0 interest in, chances are you might still open it if the design catches your eye. Based on the subject and the design, you then either threw it away, or you opened it and read it. Whether we’re talking about a bi fold brochure, a tri fold brochure, or any other type of brochure for that matter, it is the brochure design that caught your attention first. Unless you’ve been living under a rock for the past 20 years, there is no chance you weren’t handed one. Just like flyers, you simply can’t avoid brochures.
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